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From the PubDef archive — published March 2, 2007, restored 2026. Links and embedded media may point to archived copies.

Negative Ads Up on TV [Updated]

Filed Friday, March 2, 2007 at 12:00 PM

The following television ad is currently running on cable and broadcast television. It is part of a three-part series produced by A.D. French & Associates and paid for by the 21st Ward Regular Democratic Organization, which I am treasurer of and who has endorsed Lewis Reed for President of the Board of Aldermen.

Comment away.

UPDATE 3/3/07: A commenter has asked about the context in which Shrewsbury’s comment was made. It was made at a recent candidate forum in north St. Louis in response to a direct question from the audience about why he does not have his business located in the city. Here is the complete unedited video of both candidates’ responses:

And here’s a little additional context for the use of negative (or contrast) advertising in local citywide campaigns. The following is a negative ad Comptroller Darlene Green ran against Shrewsbury when he unsuccessfully challenged her for that office in 1996.

And again, despite appearances on his website, Comptroller Green has maintained that she is not supporting Shrewsbury for re-election.